February 6, 2018

With over a purported 400,000 podcasts in existence today and a steady growth forecast for the medium, as indicated by Edison Research, podcasting has become the on-demand audio darling for tech-savvy users.

Marketers are taking notice and those with something to s...

December 9, 2017

There's been a lot of recent discussion about effective podcast advertising and whether dynamic insertion or baked-in ads fare better in the long run. According to Russell Lindley, Ad Results Media president, native messaging from the host within the show far exceeds a...

October 5, 2017

A November, 2016 research study by NuVoodoo and Amplifi Media covered in Inside Radio validates that podcast selection is not simply a ranking or impressions-only measurement game:

When respondents in a separate qualitative focus group were asked what podcast they...

September 27, 2017

Introducing the PodRev Podcast where we talk about the business of podcast.

Yes, we do need another podcast about podcasts. Why? Because the more we know, the more we grow. And there's a whole lot out there to cover!  

Every day, new discoveries about the 'wild wil...

September 12, 2017

As the third annual IAB Podcast Upfront took place last week in New York City, it's apparent that the IAB (Interactive Advertising Bureau) has been and continues to be well vested in the business of podcast. So much so that the IAB released a buyers guide for podc...

August 30, 2017

Recently, Billboardbiz shared its humorous take on podcast listener habits. The audience seemingly has an insatiable thirst for beer and bottled water. Nielsen's recent survey dives into podcast audience behavior giving direction to advertisers and brand strategists. I...

August 24, 2017

According to a recent adweek.com article, the podcast medium continues to garner favor as

"millennials shift to audio to build their personal brands." While blogs still continue to be a strong method of communication and brand marketing, podcasting connects with listene...

August 22, 2017

For both advertisers and information consumers, podcasting continues to deliver a solid return. A recent Bridge study, (the full details to be revealed at this year's Podcast Movement in Anaheim), indicates that podcast listeners retain information with high ad recall....