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IAB confirms podcast revenue trend

July 24, 2017

 

Good news! It seems that the IAB has confirmed the upward advertising revenue trends for the podcasting medium. As a leading source in digital standards, methods and best practices, the IAB has completed an important ad study, continuing to power the podcast. 

 

"The Interactive Advertising Bureau (IAB) empowers the media and marketing industries to thrive in the digital economy. Its membership is comprised of more than 650 leading media and technology companies that are responsible for selling, delivering, and optimizing digital advertising or marketing campaigns."

 

click here for full IAB Insights article

 

 

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