For both advertisers and information consumers, podcasting continues to deliver a solid return. A recent Bridge study, (the full details to be revealed at this year's Podcast Movement in Anaheim), indicates that podcast listeners retain information with high ad recall. In addition, podcast consumers continue to grow in engagement with the medium, become heavy users and stay there.
According to the Bridge study, "The results of the ad recall and relatability should have advertisers “comfortable with their decisions to expand their advertising to the podcasting space,” the study concludes." These recent findings among continuing research validate that advertisers and those wishing to reach their audience with key messaging should be adding podcast to their content marketing mix. Podcast Revolution can quickly and easily help your business create this impactful marketing tool.