Recently, Billboardbiz shared its humorous take on podcast listener habits. The audience seemingly has an insatiable thirst for beer and bottled water. Nielsen's recent survey dives into podcast audience behavior giving direction to advertisers and brand strategists. It showcases the correlation between users of the medium and spending habits on such goods as bottled water and beer among others. With podcast listeners in over 60 million American households, its an audience that simply cannot be overlooked for consumer goods marketing.
Nielsen's research barely skims the surface of the qualitative data that undoubtedly is yet to come. We know it's only the beginning. As Nielsen continues its exploration, podcast viability screams relevancy in the digital space.