As the third annual IAB Podcast Upfront took place last week in New York City, it's apparent that the IAB (Interactive Advertising Bureau) has been and continues to be well vested in the business of podcast. So much so that the IAB released a buyers guide for podcasting last month. The guide sets out to assist those looking to place media messaging and advertisements within podcasts and are in search of a better overall understanding of the medium. Hats off to the IAB; it's a great start.
But the exciting news is that none of these recent conventions have yet to be proven as the only way for podcasts to play. The newness of the medium allows for some very creative use. Podcasters have a multitude of ways to earn revenue aside from the current cpm impression or download model. Brands can use podcasting to cross promote and market in inventive and imaginative ways.
Whether your clients are seeking podcast integration with native read capabilities, dynamic insertion for timely offers, or a message to complete any media mix, Podcast Revolution can help develop and produce with a strong focus on marketing goals.